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Google Sitelinks…. gimme gimme
We have had a few clients recently, eyeing off the big panel of links that appear under some Google search result listings, and asking how they can set these up for their business. In this article,...
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How to tell if your SEO programme is working?
Many people look at Google on a daily basis to check where they are ranking for a particular keyword or a few keywords, and obsess over competitor rankings for that word, but with online marketing,...
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Social Media: You’re the voice, try & understand it
Social Media is another communications channel; a way to engage with your audience, a way to have a dialogue with customers and get meaningful feedback about your views, your products and your...
View ArticleReciprocal Links – Do they help your SEO or hurt it?
I wrote this article a few years ago, but it still applies. Anything other than sensible link exchange where you are thinking of the user experience, and NOT your site’s optimisation – doesn’t make...
View ArticleDouble your sales overnight with Google Adwords…
I wrote this article a few years back after picking up a key insight into optimising Google Adwords campaigns. It still applies today. Here it is, for all customers who run their own Adwords: I...
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